About MOMentum

Where Canada’s Women Athletes Shape the Future of Sport.

Our Team

Monet Goode

With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience. They set the tone for everything we do.

Founder

Emmett Marsh

Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care.

Sales Manager

Marketing Director

Eleanor Parks

Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.

Customer Service Manager

Karl Holland

Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.

Marketing Director

Eleanor Parks

Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.

Founded by Olympians and Paralympians in 2024, MOMentum exists to ensure that no elite Canadian woman athlete has to choose between pursuing sport and building a family.

Customer Service Manager

Karl Holland

Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.

Our Story

2021: Kim fights for breastfeeding Olympians

Kim refused to accept that motherhood meant leaving the Tokyo Olympics behind. When COVID rules initially barred her from bringing her three-month-old daughter Sophie to Tokyo, she spoke out, challenging the restrictions and demanding change. Her advocacy paid off: the IOC approved an exemption for breastfeeding athletes, ensuring Sophie could travel with her to the Games.
Through her persistence, she didn’t just secure her own spot—she helped pave the way for all mothers competing at the highest level.
2021: Mandy wins court case against IOC

After giving birth in 2018, Bujold, then ranked second in the world , was sidelined, and changes to Olympic qualifying rules during the pandemic initially left her ineligible. With support from figures like Billie Jean King and Hayley Wickenheiser, Bujold challenged the ruling, and the Court of Arbitration for Sport ultimately sided with her, ensuring future athletes who are pregnant or recently gave birth are considered in Olympic qualifying.
2021: Kim, Mandy, and Melissa compete as athlete moms in Tokyo Olympics

Overcoming various barriers, Kim, Mandy, and Melissa return to the Olympics Games, this time as mothers.
2023: MOMentum Begins

We initially came together as a committee focused on parental rights in sport and soon realized we wanted to take our work further. When the opportunity arose to apply for the Olympic Legacy Grant, we saw it as a chance to create a non-profit that could provide more direct, meaningful support and resources for athletes.
2024: Creating a Bigger Impact

After incorporating in early January, we got to work supporting athlete mothers at the Paris 2024 Games. Despite our team being busy (Jill competing as an athlete and Kim now coaching Canada’s 3×3 team) we were able to deliver seven grants to Team Canada athlete mothers.

I knew there was a better way to heal my gut..

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